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<p class="MsoNormal"><span style="color:#1F497D">How to opt out of phone book delivery – campaign ideas and materials you can use in your own community. From our friends at the ODEQ and national Product Stewardship Institute (PSI). More info below…<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="color:#1F497D"><o:p> </o:p></span></b></p>
<div style="mso-element:para-border-div;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 0in 1.0pt 0in">
<p class="MsoNormal" style="border:none;padding:0in"><span style="color:#1F497D"><o:p> </o:p></span></p>
</div>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma",sans-serif;color:#1F497D"><o:p> </o:p></span></b></p>
<p class="MsoNormal">PSI has launched new education/outreach materials within our revamped
<a href="https://productstewardship.site-ym.com/page/Phone_Books_Toolkit">Phone Book Opt-out Toolkit</a>! These new resources include:
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Animated video<o:p></o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Infographics<o:p></o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>New social media posts<o:p></o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Sample public service announcement language <o:p></o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Utility bill stuffer<o:p></o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Postcard-sized mailer<o:p></o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Template letter/call script to use to contact publishers when an opt out is not honored
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b>The next step? Use these resources to run a phone book opt-out campaign in your community!</b> The more we can amplify this message together, the more paper, resources, and money we can save. How can you start promoting opt out to your
residents?<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l0 level1 lfo4">
<![if !supportLists]><span style="mso-list:Ignore">1.<span style="font:7.0pt "Times New Roman"">
</span></span><![endif]>Copy and paste <a href="https://productstewardship.site-ym.com/page/Phonebook_Website">
sample website language</a> onto your agency’s website, perhaps under your source reduction or paper reduction efforts.<o:p></o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l0 level1 lfo4">
<![if !supportLists]><span style="mso-list:Ignore">2.<span style="font:7.0pt "Times New Roman"">
</span></span><![endif]>Copy and paste some of our <a href="https://productstewardship.site-ym.com/page/Phonebook_SocMedia">
sample social media posts</a> (including our animated video, infographics, or images) into your Facebook, Twitter, Pinterest, Instagram, or other social media platform.<o:p></o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l0 level1 lfo4">
<![if !supportLists]><span style="mso-list:Ignore">3.<span style="font:7.0pt "Times New Roman"">
</span></span><![endif]>Promote opt-out in your monthly newsletter by copying and tailoring
<a href="https://productstewardship.site-ym.com/page/Phonebook_Website">our sample language</a>.
<o:p></o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l0 level1 lfo4">
<![if !supportLists]><span style="mso-list:Ignore">4.<span style="font:7.0pt "Times New Roman"">
</span></span><![endif]><a href="https://productstewardship.site-ym.com/page/Phonebook_Flyer">Print</a> flyers, postcard-sized mailers, or utility bill stuffers to hand out at local events or send to residents via mail.<o:p></o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l0 level1 lfo4">
<![if !supportLists]><span style="mso-list:Ignore">5.<span style="font:7.0pt "Times New Roman"">
</span></span><![endif]>Explore <a href="https://productstewardship.site-ym.com/page/Phone_Books_Toolkit">
the rest</a> of the Toolkit’s outreach/education materials for other ideas! <o:p>
</o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Please don’t hesitate to <a href="mailto:suzy@productstewardship.us">
contact me</a> (617-236-8293) or <a href="mailto:megan@productstewardship.us">Megan</a> (617-236-4866) if you have any questions about how to get started in promoting opt out!
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">We look forward to hearing about the impact these educational tools have in your communities. Please respond directly to this email with any feedback, or feel free to
<a href="http://www.surveygizmo.com/s3/3436219/2017-Merck-Phone-Books-Project-Toolkit-Feedback">
fill out a short survey here</a>. <o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Thanks so much,<o:p></o:p></p>
<p class="MsoNormal">Suzy<span style="color:#7F7F7F"> <o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="color:#7F7F7F">_____________________________________<br>
Suzy Whalen</span><o:p></o:p></b></p>
<p class="MsoNormal"><span style="color:#7F7F7F">Outreach and Communications Senior Associate<br>
<i>Product Stewardship Institute, Inc.<br>
</i>29 Stanhope St., 3rd Floor, Boston, MA 02116<br>
P: (617) 236-8293 F: (617) 236-4766<br>
TTY: please dial 711 or 800-439-2370;</span> <a href="http://www.mass.gov/eopss/agencies/massrelay/relay-svcs/tty-relay.html">
<b><span style="color:#4F81BD">MassRelay</span></b></a><span style="color:#7F7F7F"><br>
</span><a href="http://www.productstewardship.us/" target="_blank"><span style="color:#7F7F7F">www.productstewardship.us</span></a><span style="color:#7F7F7F"><br>
</span><a href="mailto:suzy@productstewardship.us" target="_blank"><span style="color:#7F7F7F">suzy@productstewardship.us</span></a><i><o:p></o:p></i></p>
<p class="MsoNormal"><b><span style="color:gray">Follow our </span></b><a href="http://www.facebook.com/pages/Product-Stewardship-Institute/224328115936?ref=ts"><b><span style="color:#4F81BD">Facebook</span></b></a><b><span style="color:gray">,
</span></b><a href="http://twitter.com/productsteward"><b><span style="color:#4F81BD">Twitter</span></b></a><span style="color:#1F497D">
</span><b><span style="color:gray">and </span></b><a href="http://productstewardshipinstitute.wordpress.com/"><b><span style="color:#4F81BD">Blog</span></b></a><span style="color:#1F497D"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="color:#F14C3D"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><b><span style="color:#F14C3D">Register today for the </span>
</b><a href="https://productstewardship.site-ym.com/page/2017_PSI_Forum"><b><span style="color:#F14C3D">2017 U.S. Product Stewardship Forum</span></b></a><b><span style="color:#F14C3D">!<o:p></o:p></span></b></p>
<p class="MsoNormal"><a href="http://c.ymcdn.com/sites/www.productstewardship.us/resource/resmgr/2017_forum/2017_Forum_Sponsorship-Opps-.pdf"><span style="color:#F14C3D">Sponsorships</span></a><span style="color:#F14C3D"> available now<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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