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<p class=MsoNormal><b><span style='font-size:9.0pt;font-family:"Verdana","sans-serif"'> “Social
Marketing - Building a Toolkit to Motivate Environmental Action” free EPA
webinar, Thursday, May 20, 12:00-1:30 Central Time.</span></b><em><span
style='font-size:9.0pt;font-family:"Verdana","sans-serif"'><o:p></o:p></span></em></p>
<p class=MsoNormal><b><span lang=EN><o:p> </o:p></span></b></p>
<p class=MsoNormal><strong><span lang=EN style='font-size:9.0pt;font-family:
"Verdana","sans-serif"'>This Free Online Webinar is for:</span></strong><span
lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif"'> Federal,
state, local and tribal government waste management professionals and any
interested parties.<o:p></o:p></span></p>
<p class=MsoNormal><b><span lang=EN style='color:#1F497D'><o:p> </o:p></span></b></p>
<p class=MsoNormal><b><span lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif";
color:black'>To register</span></b><span lang=EN style='font-size:9.0pt;
font-family:"Verdana","sans-serif";color:black'>: Go to </span><span
lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif";color:#1F497D'><a
href="http://www.epa.gov/epawaste/rcc/web-academy/index.htm">www.epa.gov/epawaste/rcc/web-academy/index.htm</a><o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif"'>Description:<o:p></o:p></span></b></p>
<p class=MsoNormal><span lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif";
color:black'>Promoting conservation requires changing behavior. Unfortunately,
most conservation programs are based on assumptions about human
behavior—assumptions that often turn out to be incorrect. As a result,
efforts to change behavior and promote conservation often fail. This webinar
will provide an overview to the principles of social marketing, particularly as
they are applied to environmental programs and highlight several case
examples. <b>The webinar will describe specific techniques for effective
behavior change, pitfalls to avoid and marketing programs that contribute
toward collective practices for successful recycling campaigns.</b>
Participants will take away from the webinar specific techniques that can be
incorporated into program development or marketing interventions designed to
promote behavior change.<o:p></o:p></span></p>
<p class=MsoNormal><b><span lang=EN style='color:#1F497D'><o:p> </o:p></span></b></p>
<p class=MsoNormal><b><span lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif";
color:black'>Speaker Bios:<o:p></o:p></span></b></p>
<p class=MsoNormal><b><span lang=EN style='color:#1F497D'><o:p> </o:p></span></b></p>
<p class=MsoNormal><b><span lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif";
color:black'>Wesley Schultz </span></b><span lang=EN style='font-size:9.0pt;
font-family:"Verdana","sans-serif";color:black'>is Professor of Psychology at
California State University, San Marcos. Professor Schultz is an expert in the
areas of behavior and attitude change, conservation psychology, and statistics.
He is published extensively in these areas, with recent books on the Psychology
of Sustainable Development (Kluwer, 2002) and Attitudes and Opinions (Erlbaum,
2005). Over the past 10 years, he has published more than 50 articles in
some of the leading scientific journals, and given hundreds of professional
presentations around the world. He has conducted research and served as a
technical expert for a range of private and public entities, including the
Environmental Protection Agency, U.S. Department of Justice, National
Institutes of Health, and U.S. Department of Energy. <o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif";
color:black'>Karen Vickers</span></b><span lang=EN style='font-size:9.0pt;
font-family:"Verdana","sans-serif";color:black'> is a Program Coordinator with
the Georgia Department of Community Affairs (DCA) Office of Environmental
Management (OEM) and has 15 years of experience overseeing state and local
solid waste and recycling programs. Ms. Vickers is currently assigned as
a regional contact for the thirty-nine (39) counties in southwest Georgia and
manages the statewide, “You Gotta be Kidding!” recycling campaign.<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif";
color:black'>Lena Davies </span></b><span lang=EN style='font-size:9.0pt;
font-family:"Verdana","sans-serif";color:black'>is the Vice President of Hill
& Knowlton Inc. and has over 11 years of experience in developing and
managing national consumer education and social marketing programs for the
Tampa and Washington, D.C., offices of H&K. Davies has implemented
campaigns for non-profit, trade association, arts and culture, travel and
tourism, consumer, corporate, military, environmental and healthcare
clients. For the last several years, Davies has supervised a national
recycling awareness campaign, now part of Keep America Beautiful, that engages
communities in grassroots social marketing efforts designed to increase
recycling rates. Additionally, Davies serves as the Southeast public relations
representative for Mazda North American Operations. <o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><b><span lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif";
color:black'>Kelley Dennings</span></b><span lang=EN style='font-size:9.0pt;
font-family:"Verdana","sans-serif";color:black'> is a North Carolina State
University graduate with a Bachelor of Science and Natural Resources.
After graduating, she worked as a Recycling Coordinator in Pasquotank and
Wake Counties. She is a certified NC environmental educator and project
manager and currently works for NC DENR, Division of Pollution Prevention and Environmental
Assistance as the Education and Outreach Project Manager. Kelley enjoys
updating her water tower blog where she has lots of cool pictures. <o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN style='font-size:9.0pt;font-family:"Verdana","sans-serif";
color:black'>For questions about the EPA’s Resource Conservation
Challenge (RCC) Web Academy Program, please call Janice Johnson in Virginia at
(703) 308-7280.<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN style='color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN style='color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN style='color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif";
color:black'>Ilda T. Hershey<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif";
color:black'>Oklahoma Cooperative Extension Service<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif";
color:black'>Assistant State Extension Specialist<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif";
color:black'>Solid Waste Management Programs<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif";
color:black'>Oklahoma State University<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif";
color:black'>536 Ag Hall, Stillwater, OK 74078<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif";
color:black'>Phone: 405-744-9806<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif";
color:black'>Fax: 405-744-9835<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif";
color:black'><a href="mailto:ilda.hershey@okstate.edu">ilda.hershey@okstate.edu</a><o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Arial","sans-serif";
color:black'><a href="http://agecon.okstate.edu/wastenew">http://agecon.okstate.edu/wastenew</a><o:p></o:p></span></p>
<p class=MsoNormal><o:p> </o:p></p>
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